Tuesday 8 October 2013

Profit Pulling Tips for Effective Solo Ads



Unfortunately the true power of using solo ads to advertise your website is falling well below what it could be. A lot of emphasis has been placed on the 'how to write a solo ad', but very little practical help on what to do to increase the effectiveness of solo ads. Let's say you have just written the world's greatest solo ad. It has just been published to an email list of about 15,000 targeted readers. Your ad is so good that you receive over 6,000 unique visitors. Does that mean that the ad was effective? Does that mean that the job was well done. At first glance it would seem that the ad was a smashing success. Most people would be ecstatic with this type of performance from an ad. But, let's look a little closer at the results. Let's say out of those 6,000 visitors you made only 10 sales. Is that still a smashing success. Traffic is one thing. But, what good is traffic is nothing happens with it. Solo ads are a tremendous vehicle for receiving quality, targeted traffic but they have to work together with what you want the traffic to do. workwithjrquarles.com/solos provides all the information about Solo Ads, Buy Solo Ads, J.R. Quarles Solo Ads.

This is called your Most Wanted Response (MWR). This is what you write your solo ad around. To boost your solo ad's effectiveness keep in mind your MWR and you'll see an amazing increase in your profits .In writing thousands of solo ads this is the formula I use in writing solo ads around the MWR. For real solo ad power you have to realize that it costs more to advertise to the same person over and over again. So, when writing your ad with the MWR in mind, think of what you can offer to the visitor when they show up. One of the best things is an ezine, or some sort of mailing list where you can keep in touch with the person over and over again. Another great tool to use is a multi part 'how to' course, or auto responder series. By having something like this available on the page that the visitors will be coming to you are dramatically increasing the effectiveness of the solo ad. When I am writing an ad for a client I always look at the site to see what it has to offer visitors when they get there. I never focus on the product. I always focus on what the site offers.

People don't want to hear about another fantastic product they can't do without. But, they will always like hearing about some new information. Use that as your MWR.A lot of solo ads pretty much focus on the wrong things. Like I mentioned above, people do focus on the product which tends to decrease the overall effectiveness of the solo ad, but they also focus on the wrong page. Think about what will appeal to your target visitor. Is it going to be the home page? Will it be the page where you have a free offer? Will it be a page where a previous customer gives a tremendous recommendation. Think about what page you want the visitor to go there and don't mention any other pages. Some solo ads mention several pages in an attmept to cover the entire field. This only leads to confusion on the part of the reader. Have one page as the focus of the ad. Sometimes, not all the time, but sometimes I have to tell a client that the way the current website is, no ad will be effective.

I get the usual, "Well, that's your opinion!" only to be followed a few weeks later with, "What do I have to do to make it better?".See, an ad all by itself is just an ad. It really doesn't do a lot. Yes, it sends people to your site, but if your site isn't geared to accept the reader of the ad... nothing happens. Don't forget about the person reading your ad. They are real people. If your site is set up with absolutely no coherent information, is confusing, and leads people to nowhere, then your ad is just a waste of your money and other people's time. Once someone leaves your ad and is ready to do something at your site, make it easy for them. The overall effectiveness of a solo ad is what happens when the person lands on your site. If you can understand this one simple tip you will see a major impact on your results. Solo ads are very powerful advertising tools. Use them right and there is no limit to the amount of success you can achieve. workwithjrquarles.com/solos provides all the information about Internet Marketing Solo Ads, MLM Solos Ads.

How to Write Effective Solo Ads



Solo ads really work. But that is if you know how to write and use them to your advantage. Unlike other marketers that have learned how effectively write solo ads the hard way, you now have the chance of learning how to write these ads to make them work effectively for you and your business. Below are the tips on writing effective solo ads that brings great results. Read on. Your headline should instantly get the attention of your readers. It is very important to include your headline in a subject line of solo ad. Readers are already immune to such headlines as "check this out" or anything that sound too boring to even try to open it. Try to add some subject line that is sure to stop them heading off and pique their curiosity enough to read through. Use your creativity to come up with something that will surely catch their attention. Give them a good reason to read your email. According to experts, readers do not initially read what they see. They just scan them first. This may be because they do not have the time to take in what is written. So make it your goal to make it easy for them to scan your ad. workwithjrquarles.com/solos provides all the information about Solo Ads, Buy Solo Ads, J.R. Quarles Solo Ads.

In the process of scanning, give them a reason to read more.o not use long sentences or paragraphs. The shorter they are, the better. User simple words as well. Take note that sub headlines and bullets work greatly. Most of the time, these are just what the people read. Try not to sell anything using your ad. The main purpose of your solo ad is to create a lead and entice potential customers to buy from you later on. It is better to get more prospects ready to buy from you than generating 3 or 4 sales. You can offer free reports, free trials or free ebooks. Give something that will be valuable to your customers. Then you can generate a list of prospects. Build a good rapport with them so you can suggest your product or service. You will be surprised at the conversion rate you will achieve once you have done these things successfully. How big or how small the ezine is does not matter. It is a fact that smaller ones can generate better results compared with the bigger ones because they have a large base of subscribers.

It is also true that those with smaller lists tend to be more responsive than the larger lists. Before you publish into the ezine or newsletter, read some of their copies first. Get to know if they give their readers quality contents. Put yourself in the customers' shoes and decide if you will want to subscribe in one of them. Putting your solo ads in poor quality newsletters or ezines is a total waste of time, effort and money. You will not get your ads read in the process. Readers do not rush off to get your free offers. You need to sell them effectively first before people will come running to get one. Tell your readers how they will benefit what from what you are offering. Then use powerful words to advertise them. You can also offer more details about them. Tell your readers that they need to act now for tomorrow may be too late. A sense of urgency always has people scrambling to their feet. Set up a time limit until your offer expires. Some people are not easily convinced of this method though. That is why you have them a very good reason why they should act now. Creating a sense of lose always works successfully. workwithjrquarles.com/solos provides all the information about Internet Marketing Solo Ads, MLM Solos Ads.