As a professional network marketer, you know there are
numerous marketing techniques that can generate network marketing leads for
your network marketing company. Some marketing methods are free and some involve
a small investment. A solo ad is a strategy that can involve a small
investment. However, the leads generated can be substantial and well worth the
cost if you do it right. Let's look at the top 10 tips you can use to
effectively create a solo ad that can generate leads for your business. You
want to make sure your ad is targeted to the right audience. For example, it
would a waste of time and money to place an ad in an ezine about SEO or
gardening. Make sure you begin your search on Google and type in keyword
phrases such as "mlm ezines", "network marketing ezines",
"work from home ezines", etc. You will come back with thousands of
results.
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Pick a few, subscribe to them, assess if the ezine is
something you would like to advertise in, and analyze what captures your
attention. The headline is the most important part of your ad and must be
packed with power words such as tips, free, and save. It also has to be
believable and not hyped up. There are lots of interesting headlines you can
pull from Tom "Big Al" Schreiter's fortunenow.com site for free and
other software you can purchase at a low cost such as "Headliner
Pro". Do A Spam Filter Check. Nothing is worse than spending lots of time
on finding an ezine, creating your ad, submitting it, and them come to find out
the spam filter crew caught it! Make sure you test your ad against a spam
filter to make sure it will go through. You can go to lyrif.com/contentchecker/
for a free check.
Many times, ezine publishers will require that you ad have
60/65 characters per line. If you don't do this, your ad may appear rather
strange. You can to web-source.net/format_text.htm to get your ad in the right
format for free. Never, ever sell! The purpose of a solo ad is NOT to sell your
product or service. You only want it to be compelling enough so people will
want click on it and then be redirected to your network marketing company's
website. Your website should do the selling for you and not the ad copy. Never
create an ad and don't track results. If you don't track, you will have no idea
where the traffic is coming from. You want to make sure to use a tracking URL
so you can see if your ezine ad is generating traffic satisfactorily. This free
mlm tip can really help you in the long run.
You will need to assess what ads are working
well for you and which ones are not. The only way to do this is only by
testing. If you are not getting the results you want, it could be only a minor
change needs to be made to the headline. You could then make the change and
test your new ad against the old one. The point is, you will never know what is
working unless you test. You don't want to use a cookie cutter approach here.
You want to be yourself and have people respond to the real you. If you have to
wait a few weeks before your ad is submitted, it is a good sign. This means
that other marketers have found the ezine to be a very valuable resource with a
highly responsive list that buys. So, don't get upset if you have to wait a few
weeks! Make sure your ads include the benefits of your MLM product or service
and then include a call to action. The call of action tells your prospects how
they can begin to benefit from your products or services immediately. workwithjrquarles.com/solos
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