Unfortunately the true power of using solo ads to advertise
your website is falling well below what it could be. A lot of emphasis has been
placed on the 'how to write a solo ad', but very little practical help on what
to do to increase the effectiveness of solo ads. Let's say you have just
written the world's greatest solo ad. It has just been published to an email
list of about 15,000 targeted readers. Your ad is so good that you receive over
6,000 unique visitors. Does that mean that the ad was effective? Does that mean
that the job was well done. At first glance it would seem that the ad was a
smashing success. Most people would be ecstatic with this type of performance
from an ad. But, let's look a little closer at the results. Let's say out of
those 6,000 visitors you made only 10 sales. Is that still a smashing success. Traffic
is one thing. But, what good is traffic is nothing happens with it. Solo ads
are a tremendous vehicle for receiving quality, targeted traffic but they have
to work together with what you want the traffic to do. workwithjrquarles.com/solos
provides all the information about Solo
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This is called your Most Wanted Response (MWR). This is what
you write your solo ad around. To boost your solo ad's effectiveness keep in
mind your MWR and you'll see an amazing increase in your profits .In writing
thousands of solo ads this is the formula I use in writing solo ads around the
MWR. For real solo ad power you have to realize that it costs more to advertise
to the same person over and over again. So, when writing your ad with the MWR
in mind, think of what you can offer to the visitor when they show up. One of
the best things is an ezine, or some sort of mailing list where you can keep in
touch with the person over and over again. Another great tool to use is a multi
part 'how to' course, or auto responder series. By having something like this
available on the page that the visitors will be coming to you are dramatically
increasing the effectiveness of the solo ad. When I am writing an ad for a
client I always look at the site to see what it has to offer visitors when they
get there. I never focus on the product. I always focus on what the site
offers.
People don't want to hear about another fantastic product
they can't do without. But, they will always like hearing about some new
information. Use that as your MWR.A lot of solo ads pretty much focus on the
wrong things. Like I mentioned above, people do focus on the product which
tends to decrease the overall effectiveness of the solo ad, but they also focus
on the wrong page. Think about what will appeal to your target visitor. Is it
going to be the home page? Will it be the page where you have a free offer?
Will it be a page where a previous customer gives a tremendous recommendation. Think
about what page you want the visitor to go there and don't mention any other
pages. Some solo ads mention several pages in an attmept to cover the entire
field. This only leads to confusion on the part of the reader. Have one page as
the focus of the ad. Sometimes, not all the time, but sometimes I have to tell
a client that the way the current website is, no ad will be effective.